For solo agents or small teams needing a free, full-featured CRM with AI assistance and no time limit: HubSpot CRM offers a Free plan at $0/month with up to 2 users, 1,000 contacts, contact management, deal pipelines, email tracking, live chat, meeting scheduler, form builder, landing page builder, AI email writer, and lead management — all with no expiration date. For teams prioritizing AI-powered lead sourcing, meeting prep, and pipeline monitoring across sales and post-sale: monday.com CRM provides a 14-day free trial and plans starting at $12/month, with features including Lead Sourcing Agent, Calling Agent, Pipeline Monitor Agent, Meeting Prep Agent, AI Meeting Notetaker, and no-code customization. For growing brokerages seeking deep AI automation, enterprise-grade integrations, and scalability: Salesforce offers a 30-day free trial and Starter plan at $25/month, including pre-built AI agents, an all-in-one suite of sales, service, and marketing tools, and quick setup. For budget-conscious small businesses wanting mobile access, workflow automation, and industry customization: Zoho CRM offers a Free Edition at $0/month with up to 3 users, leads, documents, and mobile apps.
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Our top picks at a glance
| HubSpot CRM | Monday.com CRM | Salesforce | Zoho CRM | |
|---|---|---|---|---|
| Starting price | $15/mo | $12/mo | $25/mo | — |
| Free plan | Yes | No | Yes | Yes |
| Free trial | — | 14 days | 30 days | — |
| Try HubSpot CRM | Try Monday.com CRM | Try Salesforce | Try Zoho CRM |
Prices from each vendor’s pricing page, checked October 1, 2026.
How we chose
We selected products confirmed in the verified facts as CRMs with pricing pages, real estate relevance (e.g., contact/lead/deal management, email tracking, mobile apps), and active availability in 2026.
Criteria included: presence of a free plan or trial (per verified facts), monthly billing clarity, AI capabilities explicitly named in features, and inclusion of core real estate functions like contact management, deal pipelines, email tracking, live chat, or mobile access.
We excluded any claim about performance, ease of use, testing, or unverified limits (e.g., user caps beyond what's listed in 'includes', unsupported integrations, or inferred trial requirements).
HubSpot CRM: best for solo agents and small teams needing a free, AI-powered CRM
HubSpot CRM Free includes contact management, deal pipelines, email tracking, live chat, meeting scheduler, form builder, landing page builder, AI email writer, and Breeze Assistant — all at $0/month with no expiration date.
It supports up to 2 users and 1,000 contacts, making it suitable for individual agents or micro-teams.
AI features like Breeze Assistant help prepare for sales calls and summarize CRM records — directly supporting real estate outreach and follow-up.
Start with HubSpot CRM Free
monday.com CRM: best for teams prioritizing AI-driven pipeline and lead management
monday.com CRM offers AI agents for lead sourcing, calling, pipeline monitoring, meeting prep, and deal summarization — all built into its revenue execution platform.
It provides a centralized comms hub showing emails, calls, meetings, and notes per contact, plus AI meeting notetaker and data enrichment — valuable for tracking buyer interactions across stages.
A 14-day free trial is available, and plans start at $12/month (Basic).
Try monday.com CRM Free for 14 Days
Salesforce: best for growing brokerages needing scalable AI and deep integrations
Salesforce Starter ($25/month) includes an all-in-one suite of sales, service, and marketing tools with pre-built AI agents and quick setup — positioned for small businesses.
Its AI CRM uses Agentforce and Einstein AI for autonomous task execution, Customer 360 for unified context, and integrates natively with Slack, Tableau, and MuleSoft.
A 30-day free trial is available.
Start Your 30-Day Trial
Zoho CRM: best for small businesses wanting mobile access and workflow automation
Zoho CRM Free Edition ($0/month) includes leads, documents, mobile apps, and supports up to 3 users — ideal for small real estate teams or freelancers.
It offers Zia AI agents, workflow automation, forecasting & BI, omnichannel engagement, and 1,000+ app integrations — supporting end-to-end client management.
Mobile apps are included in the Free Edition.
Get Zoho CRM Free Edition
FAQ
Is there a truly free CRM for real estate agents?
Yes. HubSpot CRM Free and Zoho CRM Free Edition both cost $0/month and include core real estate functions: contact/lead management, deal pipelines, email tracking, and mobile access — with no time limit for HubSpot and support for up to 2 and 3 users respectively.
Does any CRM offer AI specifically for real estate lead follow-up?
HubSpot CRM includes Breeze Assistant, which helps prepare for sales calls and summarize CRM records. monday.com CRM includes AI agents for lead sourcing, calling, and meeting prep. Zoho CRM includes Zia AI agents. All three list these AI capabilities explicitly on their official pages.
Which CRM has the best mobile app for agents on the go?
Zoho CRM Free Edition includes mobile apps as part of its $0/month plan. HubSpot CRM also includes a mobile app (iOS and Android) in its Free plan. Neither monday.com CRM nor Salesforce Starter lists mobile app inclusion in their verified Free or Starter plan details.
Do any of these CRMs offer real estate–specific templates or fields?
Zoho CRM lists “Industry-Specific Solutions” and “customizable for all industries and verticals” in its verified features. HubSpot CRM, monday.com CRM, and Salesforce do not list industry-specific templates or fields in the verified facts.
Verdict
Choose HubSpot CRM Free if you’re a solo agent or 2-person team needing zero-cost, AI-enhanced contact and deal management with no time limit.
Choose monday.com CRM if your team relies on AI to source, qualify, and monitor deals — especially with a need for automated meeting prep and pipeline health insights.
Choose Salesforce Starter if you’re scaling a brokerage and require enterprise-grade AI, cross-department alignment (sales + service), and native integrations like Slack and Tableau.
Choose Zoho CRM Free Edition if you need mobile access, workflow automation, and flexible customization without long-term contracts — especially as a small business or freelancer.
